{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

LECTURE 12 - LECTURE 12 on November 9 11 The Structure of...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
LECTURE 12 on November 9, 11 The Structure of the TV Industry Used to be able to throw Ad on 3 major networks.. (ABC, NBC, CBS) Not that way anymore with things like Tivo, Hulu… etc. There are several types of systems o Networks o A network exists when two or more stations broadcast the same program for a single source. o Affliates are privately owned stations that sign a contract to carry network… Cable Facts Reaches about 85% of tv households Most consumers receive more than 100 channels, but watch only 15-19 Cable households watch more hours of tv than non-cable household Most channels are privately owned Average person is expected to watch 4-4.5 hours a day OLDER WOMEN WATCH MORE TV THAN ANYONE… 50 hours a week Broadcast TV Facts Heaviest viewers are middle income and high school educated Advantages of Television Persuasiveness (lights, sounds, pictures, animation… easier to convince people to get up and get food) Cost-efficiency (It is pricey to place in ad however (435,000 per ad in American Idol time slot) it reaches so many people it only cost about $46 per every thousand people you reach.) Impact (Buy a slot on the Olympics.. reach 4 million people) Disadvantages Production Costs CLUTTER Wasted reach (can spend $$ to put ad in American Idol yet there are so many types of people watching you will not reach your target audience only) Inflexibility (Can’t show up today and run ad tomorrow…) Intrusiveness (Ad’s don’t bother you in mags.. turn the page.. but in TV you can’t
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern