LECTURE 13 - LECTURE 13 on Monday What is OOH Media Out of...

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LECTURE 13 on Monday November 14, 2011 What is OOH Media? Out of home refers to a variety of media consumed outside the home, including several forms traditionally classified as “outdoor advertising”. I.e. billboards, buses, trains, planes, bus bench ads. . etc BILLBOARD Standardized large format used to be viewed from at least 50 feet away Highway Beautification Act, passed by LBJ. States have to sign or else they would receive no federal funds for highways. Advertisers couldn’t build them too close to highways… advertisers in there infinite wisdom just built them higher, bigger, taller, and added lights! ACT ULTIMATELY FAILED Failed also because companys would pay private farm/land owners large amounts of money to erect a board in there land… out of governments jurisdiction. ON SUNDAY, APRIL 9 th , SIX BEAUTIFUL WOMEN WILL SHOW YOU THEIR PANTIES ON SUNDAY APRIL 9 th 69 WILL NOT BE OUT OF QUESTION ON SUNDAY, APRIL 9 th , 12 MEN WILL GO BOTH WAYS… ON SUNDAY APRIL 9 th 8 OKLAHOMA TOURISTS WILL BE BEATEN IN DOWNTOWN LA Incredibly effective advertising. Nothing else put on it but words – kept whole city/ news / media wondering who
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This note was uploaded on 04/02/2012 for the course ADV 100 taught by Professor J.tkach during the Spring '12 term at Michigan State University.

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LECTURE 13 - LECTURE 13 on Monday What is OOH Media Out of...

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