Lecture 17 on 12 - Lecture 17 on 12/5/11 Public Relations...

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Lecture 17 on 12/5/11 Public Relations What happens when adv & PR mix? -e.g. What goes great with your morning coffee? Donuts, Dunkin Donuts. Dunkin Donuts Promo Press Agentry Creating newsworthy stories and events to attract media attention and to gain public notice ADV-to generate donut sales What else to PR agents do? Crisis mgmt. – management of a low probability, high impact event that threatens the vialbility of the orginazation! TRANSLATE Something bad happens o We have to find out why and how o Very quickly tell people what we know as soon as we know it o Ward of negative publicity o Maintain our reputation o Rebuild relationships Reputation mgmt. Not to be confused with previous Maintaining or rebuilding reputation of organization with key publics of the organization Publics: any group affected by what the organization does or does not do. (Consumers, Employees, people in town of factory. . etc. .) WHAT ELSE? Events planning (DD parade, retirement ex)
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Lecture 17 on 12 - Lecture 17 on 12/5/11 Public Relations...

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