Meaning of culture
Physical component or physical culture: Clothing, Tools, Decorative art, Body
Subjective or abstract culture: Religion, Perceptions, Attitudes, Beliefs, Values.
Elements of culture (Values, beliefs, attitudes, language, aesthetics, religion)
Attitude–learned tendency to respond in a consistent way to a given object or
Belief–an organized pattern of knowledge that an individual holds to be true about
Value–enduring belief or feeling that a specific mode of conduct is personally or
socially preferable to another mode of conduct
The sense of what is beautiful and what is not beautiful
Global consumer culture
Persons who share meaningful sets of consumption-related symbols. For example,
Pub culture, coffee culture, fast-food culture, credit card culture
Culture is the collective programming of the mind that distinguishes the members
of one category of people from those of another.
High context cultures
High-context cultures (including much of the Middle East, Asia, Africa, and South
America) are relational, collectivist, intuitive, and contemplative.
This means that
people in these cultures emphasize interpersonal relationships.
is an important first step to any business transaction.
According to Hall, these
cultures are collectivist, preferring group harmony and consensus to individual
And people in these cultures are less governed by reason than by
intuition or feelings.
Words are not so important as context, which might include
the speaker’s tone of voice, facial expression, gestures, posture—and even the
person’s family history and status.
Low context cultures