Exam 1 Study Guide

Exam 1 Study Guide - International Marketing Exam # 1 Study...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
International Marketing Exam # 1 – Study Guide Chapter 1 Globalization and its implications o Refers to the increasing unification of the world's economic order through reduction of such barriers to international trade as tariffs, export fees, and import quotas. The goal is to increase material wealth, goods, and services through an international division of labor by efficiencies catalyzed by international relations, specialization and competition. It describes the process by which regional economies, societies, and cultures have become integrated through communication, transportation, and trade. The global marketplace Global industry Four levels of globalization Drivers of globalization o Market : Common customer needs, global customers, global channels, transferable marketing, leading markets o Competitive : Common competitors using global strategies o Cost : Scale economies, scope economies, sourcing advantages, avoidance of duplication o Government : Favorable trade policies, acceptance of foreign investment, compatible technical standards, common marketing regulations
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

Exam 1 Study Guide - International Marketing Exam # 1 Study...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online