Juan Torres Blog 4

Juan Torres Blog 4 - Juan Torres MGT 3200 May 27, 2011 Taco...

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Juan Torres MGT 3200 May 27, 2011 Taco Bell and the Golden Age of Drive-Thru: www.businessweek.com/magazine/content/11_20/b4228064581642.htm 1. Describe your reactions to the article. Was it interesting, and if so, which ideas in particular? What did you learn? For me, it was really interesting to see how some phrases at a drive-thru may change positively or negatively a customer. When you order on a drive-thru you never think on what the employee should say, or how it can influence or affect your decision. Also, it was shocking to see how many things happen on the kitchen and behind customer eyes. When I experienced the “164 seconds that Taco Bell averages for each customer” I wouldn’t never imagine everything that is actually occurring. Moreover, another interesting thing was to see how employees, on my perception, aren’t valued as they should. When I think on mass production factories, the first thing that comes to my mind is really expensive and technological machines, and, somehow, that is correct. Most mass production factories have a huge investment on high value machines that make the production fast and efficient, and without them profits would be just a dream. The article emphasizes that the kitchen at Taco Bell are like a mass production factory, “The food was designed for mass production almost from the start. The best Food Champions can prepare about 100 burritos, tacos, chalupas, and gorditas in less than half an hour”. However, it surprises me
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Juan Torres Blog 4 - Juan Torres MGT 3200 May 27, 2011 Taco...

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