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Unformatted text preview: is calculated by how well the company is utilizing its assets into resources that create the products that the company sells. Investors and managers alike are able to see, through profitability, how the company is performing against other companies in the industry. CVS, for example, is selling over the counter cold medicine from various companies, but the cheapest of them all is the CVS brand name, although it has exactly the same ingredients than the name brand. Through a proper business plan the company decided that it would be a good move and profitable to make their brand of medicine....
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- Winter '08