Chapter 3 - Intercultural Communication - October 3, 2011

Chapter 3 - Intercultural Communication - October 3, 2011 -...

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1 80% of revenue comes from outside the U.S.
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Start with a cage containing five monkeys. Inside the cage, hang a banana on a rope and place a ladder under the bananas. Before long, a monkey will go to the ladder and will looks like he is going to climb towards the banana. As soon as he touches the ladder, spray all of the other monkeys with cold water. After a while, another monkey makes an attempt with the same result—all the other monkeys are sprayed with cold water. Pretty soon, when another monkey tries to climb the ladder, the other monkeys will try to prevent it. Now, put away the cold water. Remove one monkey from the cage and replace it with a new one. The new monkey sees the bananas and wants to climb the ladder. To his surprise and horror, all of the other monkeys attack him. After another attempt and attack, he knows that if he tries to climb the ladder, he will be assaulted. Next, remove another of the original monkeys and replace it with a new one. The newcomer goes towards
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Chapter 3 - Intercultural Communication - October 3, 2011 -...

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