coursereflection2 - Dylan Abruscato Course Reflections Memo...

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Dylan Abruscato MHR 441 Course Reflections Memo 2 12/14/2011 Over the course of the semester, we have discussed an abundance of theoretical concepts related to technology entrepreneurship. The one that stands out the most in my mind is the concept of Five Forces Analysis. This analysis is the most commonly used framework for understanding industry structure and is the best introductory tool for effectively evaluating industry attractiveness. The five industry forces are: Rivalry, Barriers to Entry, Supplier Power, Buyer Power, and Substitutes. This concept is important as we embark on entrepreneurial careers because evaluating these forces helps assess the overall attractiveness of an industry. No matter what industry we choose to enter, we will need to understand its overall attractiveness. Preparing a Five Forces Analysis really helped me understand the Segway Case. After completing the analysis, I realized that Segways have limited competition within the sector and that buyers are unable to drive the prices down. Such low rivalry and low buyer power really made me
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This note was uploaded on 03/28/2012 for the course MHR 441 taught by Professor Kim during the Spring '12 term at University of Wisconsin.

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coursereflection2 - Dylan Abruscato Course Reflections Memo...

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