Dream Manifesto Final Draft

Dream Manifesto Final Draft - Dylan Abruscato Dream...

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Dylan Abruscato 12/07/2011 Dream Manifesto Final Assignment Rewards programs for the hungry Dear Fast Food Franchises in America, Did you know that over 250 million pounds of food is thrown away each day? 1 Did you know that there are over 40 million people in America that live in hunger? 2 Hunger in America is inevitable, and my dream will enable anyone to help out and give back your restaurants. My dream is to solve hunger in America by creating a rewards giving program in your restaurants. As opposed to a punch-based rewards program, my program would donate food to the hungry (not the customer) for every X amount of food purchased on the card. This dream is an easy way for people to give back that previously would not able to. This idea is targeting your lower to middle class customers and granting them the effortless ability to give back. As I am sure you already know, the recession has badly hurt the restaurant industry. According to market research from NPD Group Inc, total restaurant traffic declined by 3% in 2010. 3 As a result, nearly every franchise restaurant uses the technology of a rewards program. For example, Jamba Juice has a rewards program of, “Buy 9
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This note was uploaded on 03/28/2012 for the course MHR 441 taught by Professor Kim during the Spring '12 term at University of Wisconsin.

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Dream Manifesto Final Draft - Dylan Abruscato Dream...

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