Review for Concept Check 1

Review for Concept - 19:31 a) b)newsmediareports c)Webbasedreports d)_

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Review for Concept Check 1 19:31 Which of the following is not a source of externally generated secondary data?  a) syndicated marketing research data  b) news media reports c) Web-basedreports  d) Salesperson strategic intelligence reports of your company  ____________ is preliminary research conducted to increase the understanding of a  concept, to clarify the exact nature of the problem to be solved, or to identify important  variables to be studied.  a) Pilot study b) Experience survey c) causalanalysis d) Exploratory research   When retailers monitor consumer shopping behavior by using scanner technology, this  is an example of:  a) survey research b) observation research   c) experimental research  d) cause-effect research  If the goal of the research was to discover the attitudes, feelings, and motivations of a  heavy user of a product, then the preferred type of research would be 
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This note was uploaded on 03/28/2012 for the course MHR 441 taught by Professor Kim during the Spring '12 term at Wisconsin.

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Review for Concept - 19:31 a) b)newsmediareports c)Webbasedreports d)_

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