Unformatted text preview: g) market mix management VI. CALL TO ACTION A.Pick any hotel you have stayed at. Create a one page report about how this hotel differentiates it-self from other hotels in the competitive market set. You need to include the property’s name and website address as well as at least 2 competitors you used to compare it to. This is due by Friday. A dropbox has been created for your submission. V. REVIEW I. In establishing strategy it is imperative that a hotel understand “who” it is to the market (differentiation). II. A hotel also should understand the market and its customer base well enough to know how to position, sale and advertise against its competitors. VI. PREVIEW I. pricing, revenue streams, distribution and channel management, and package creation...
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- Spring '12
- Marketing, Traditional Market Segmentations, Riverwind Casino and Hotel, Relation Management, Strategic Revenue Management, dif ferentiation strategies