Unformatted text preview: V. LESSON A. Rate Management B. Rate Structures C. Discounting and Dynamic Pricing and Demand-Based Pricing D. Duration Controls VI. CALL TO ACTION A.What can be done to prevent walking guests? V. REVIEW I. Rate Management can be simple and/or complex. II. Discounting rarely generates more profit III. Duration controls must be used cautiously and only with great data, know-ledge and skill VI. PREVIEW I. more on capacity management II. capturing market segments III. displacement analysis...
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- Spring '12
- Marketing, Rate Management, Understand Rate Structures, A. Tactical RM