Unformatted text preview: Contribution Margin (Net Revenue) = Room Rate - Variable Costs 2. Identical Net Revenue = Current Contribution Margin / New Contribution Margin X Current Occ. % X 100 3. Marginal Revenue Considerations = Revenue is a single units additional revenue. Cost is a single unit’s cost 4. GOPPAR 5. Other - TRevPAR, RevPAC, Spending per stay VI. CALL TO ACTION V. REVIEW I. What does a measurement expert look like? VI. PREVIEW I. Continuation of measurement, moving to external measures, industry data report, exam #1 around the corner....
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- Spring '12
- Contribution Margin, Marginal Revenue Considerations, Identical Net Revenue