2 Day - Introduction to Revenue Management - 011112 - Short (1)

2 Day - Introduction to Revenue Management - 011112 - Short (1)

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Topic: What is Revenue Management: An Introduction. Chapter 1 The 1 Thing: I. ANNOUNCEMENTS II. REVIEW A.The syllabus is now uploaded on D2L. III. ACTIVATION IV. OBJECTIVES / GOALS A.Define revenue management and identify the basic steps of the revenue management process. B.Outline the brief history of revenue management and why it has become important. C. Identify and describe the business traits that allow for the best use of revenue management. V. LESSON A. Define revenue management B. Identify the basic steps of the revenue management process. 1. Management Control 2. Multidisciplinary C. Outline the brief history of revenue management and why it has become important. D. Changes in the Hotel Business
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Unformatted text preview: E. Identify and describe the business traits that allow for the best use of revenue management. VI. CALL TO ACTION V. REVIEW I. Revenue Management is a multidisciplinary strategy that requires a Revenue Manager to interface with numerous departments in a hotel simultaneously. II. The evolvement of Revenue Management has become more dynamic, complex, strategic and aggressive with increased competition and economic challenges. III. The unique nature of our product creates an urgency with regards to the way we must garner revenue and maintain profit. VI. PREVIEW I. Friday will be a Revenue Management conceptual review day. ..expect exercises....
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This note was uploaded on 03/30/2012 for the course HRAD 4453 taught by Professor Daviddavis during the Spring '12 term at Oklahoma State.

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