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Unformatted text preview: Team Case/Exercise 4 _HRAD4523 Analyzing Internal Environments (6-10 pages) Exercise 4A: PERFORMING A FINANCIAL RATIO ANALYSIS FOR Your Company PURPOSE: Financial ratio analysis is one of the best techniques for identifying and evaluating internal strengths and weaknesses. Potential investors and current shareholders look closely at firms’ financial ratios, making detailed comparisons to industry averages and to previous periods of time. Financial ratio analyses provide vital input information for developing an IFE Matrix. INSTRUCTIONS: 1. Go to http://www.morningstar.com/ enter your company’s ticker symbol select ‘key ratios’ 2. Collect the following ratios from 2009-2011, 3. Create seven charts over time for the ratios having * (X-axis = year, Y-axis=ratios ), 4. and indicate whether you consider each ratio to be a strength, a weakness, or a neutral factor for Your Company....
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- Spring '08
- Financial Ratio