ch2 - Chapter 2 The Business Vision & Mission Strategic...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
Ch 2 -1 Chapter 2 The Business Vision & Mission Strategic Direction
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Ch 2 -2 Vision Agreement on the basic vision for which the firm strives to achieve in the long term is especially important. “What do we want to become?” A vision is a forward-looking view of what the organization wants to become. Tyson Foods’ vision is to be the world’s first choice for protein solutions while maximizing shareholder value. General Motors’ vision is to be the world leader in transportation products and related services
Background image of page 2
Ch 2 -3 “What is our business?” A mission is what the organization is and its reason for existing Reveals: what the organization wants to be whom we want to serve Mission Statements are also called Creed statement / Statement of purpose / Statement of philosophy / Statement of beliefs / Statement of business principles / A statement “defining our business” Mission Statement
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Ch 2 -4 We aspire to make PepsiCo the world’s premier consumer products company, focused on convenient foods and beverages. We seek to produce healthy financial rewards for investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive to act with honesty, openness, fairness and integrity.
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 03/30/2012 for the course HRAD 4523 taught by Professor Leong during the Spring '08 term at Oklahoma State.

Page1 / 12

ch2 - Chapter 2 The Business Vision & Mission Strategic...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online