ch2 - Chapter 2 The Business Vision Mission Strategic...

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Ch 2 -1 Chapter 2 The Business Vision & Mission Strategic Direction
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Ch 2 -2 Vision Agreement on the basic vision for which the firm strives to achieve in the long term is especially important. “What do we want to become?” A vision is a forward-looking view of what the organization wants to become. Tyson Foods’ vision is to be the world’s first choice for protein solutions while maximizing shareholder value. General Motors’ vision is to be the world leader in transportation products and related services
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Ch 2 -3 “What is our business?” A mission is what the organization is and its reason for existing Reveals: what the organization wants to be whom we want to serve Mission Statements are also called Creed statement / Statement of purpose / Statement of philosophy / Statement of beliefs / Statement of business principles / A statement “defining our business” Mission Statement
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Ch 2 -4 We aspire to make PepsiCo the world’s premier consumer products company, focused on convenient foods and beverages. We seek to produce healthy financial rewards for investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive to act with honesty, openness, fairness and integrity.
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