Copperfield Inc Case - Copperfields Books Inc. Summary 1....

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Copperfield’s Books Inc. Summary 1. The U.S Bookselling Industry (8 first exhibits) Consumers have large expenditure on books due to affluent and highly educated customers. 1970-1990: mainly and independent booksellers and mall chain stores dominated Since 1990s, increase in superstores with large assortment: music, magazines, and news providing comfortable environment, including cafes. Supply chain: Publishing tended to supply the big customers with discount Changing dynamics: National chain superstores increase Internet-based retailer: Amazone.com Book sales at mass-market retailer: Wal-Mart, Costco Mass-market retailers ↑ Independent and small chain bookstore ↓, counted 16% of domestic market in 2003 Used Books
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Digital Books (e-book) Key Industry Metrics Trade Area Characteristics 2. Copperfield’s History How: focused on customer’s needs and community service
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This note was uploaded on 03/29/2012 for the course TOURISM MA 09 taught by Professor Mrdanghoang during the Spring '12 term at Hanoi University of Technology.

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Copperfield Inc Case - Copperfields Books Inc. Summary 1....

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