0Ch.7

0Ch.7 - Chapter 7: Memory Tuesday, February 7, 2012 Memory...

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Unformatted text preview: Chapter 7: Memory Tuesday, February 7, 2012 Memory Stores We have three memory stores, differing in: Duration: Span: Tuesday, February 7, 2012 The Memory Stores Sensory Memory Short-Term Memory Long-Term Memory Rehearsal Tuesday, February 7, 2012 Sensory Memory Very short memory store arising from the temporary activation of perceptual areas of the brain Iconic Memory vs. photographic memory Echoic Memory cocktail party effect Tuesday, February 7, 2012 Tuesday, February 7, 2012 Short-Term Memory The contents of momentary consciousness. Characteristics: Duration: Span: see digit span test Maximizing STM span FBISATCIALAXCBS Maximizing STM duration Tuesday, February 7, 2012 Our accumulated knowledge base Duration and capacity: Long-term Memory Tuesday, February 7, 2012 Serial Position Effect Recency Effect Primacy Effect 8 Tuesday, February 7, 2012 Three Processes of Memory : Encoding, Consolidation, Retrieval No encoding, no memory....
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0Ch.7 - Chapter 7: Memory Tuesday, February 7, 2012 Memory...

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