24658023-Walt-Disney-Case-Study-Analysis

24658023-Walt-Disney-Case-Study-Analysis - Bahria...

Info iconThis preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
Bahria university Faculty of management sciences Consumer behavior SUBMITTED TO: Sir m.a Butt Submitted by: shabbir ali (8608) Class: bba 6-b DATE OF SUBMISSION: 3 RD JAN’ 2009 ANALYSIS OF CASE: WALT DINEY (2004)
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
[ ANALYSIS OF CASE: WALT DINEY ] 2004 TABLE OF CONTENTS TOPICS: PAGE NO: Acknowledgements ………………………………………………………………………. ..03 Introduction………………………………………………………………………………. ..04 History of the case………………………………………………………………………….04 SWOT Analysis…………………………………………………………………………….06 Strategic Marketing Goals………………………………………………………………. ..08 Consumer Behavior Strategy……………………………………………………………. .09 Targeting Strategy………………………………………………………………………. ..11 Product Strategy…………………………………………………………………………. .12 Positioning Strategy………………………………………………………………………14 Pricing Strategy…………………………………………………………………………. .15 Channel Strategy………………………………………………………………………. ...16 Promotional Strategy…………………………………………………………………….17 Recommendations……………………………………………………………………….18 Appendix………………………………………………………………………………. ..19 CONSUMER BEHAVIOR | SIR M.A BUTT 2
Background image of page 2
[ ANALYSIS OF CASE: WALT DINEY ] 2004 ACKNOWLEDGEMENTS First of all I am grateful to Almighty Allah most Beneficial and the most Merciful who has made me capable of making this report and has given me various opportunities for development in every walk of life. I would also like to show gratitude towards my course instructor Sir M.A Butt for teaching and making me capable enough to work on this report and providing me with great opportunity to learn how Case Study Analysis is done in the corporate world. Without his complete guidance and support I would not have been able to complete this endeavor. I hope this report meets his standards and expectations. Sincerely, SHABBIR ALI CONSUMER BEHAVIOR | SIR M.A BUTT 3
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
[ ANALYSIS OF CASE: WALT DINEY ] 2004 INTRODUCTION: I am appointed by Walt Disney Company as their marketing consultant to solve the case study given and make the case study analysis. In order to do so, I have conducted research and in depth interviews of Walt Disney professionals. While conducting the research and going through the case I came up with some important findings and recommendations which have been discussed in the pages to come. Walt Disney is a $ 27 billion dollar entertainment giant. It was started by a person named
Background image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 24

24658023-Walt-Disney-Case-Study-Analysis - Bahria...

This preview shows document pages 1 - 5. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online