35299443-Walt-Disney

35299443-Walt-Disney - MGO 403 Strategic Management Disney...

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Case Assignment 2 The Walt Disney Company: The Entertainment King Prepared for: Dr. Alok Chakrabarti Prepared by: Jennifer Boada-Rodriguez Kyle Degruttola Gilbert Gatchalian Arthur Robertson Management of Technology MGMT 692 – 850 - 10680 Summer 2008
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2 Table of Contents Introduction . ............................................................................................................................... 3 SWOT Analysis . ......................................................................................................................... 3 Strengths. ..................................................................................................................... 3 Weaknesses . ................................................................................................................ 4 Opportunities . .............................................................................................................. 4 Threats. ........................................................................................................................ 5 Corporate Advantage . ................................................................................................................. 6 Corporate Strategy . ..................................................................................................................... 8 Diversification . ......................................................................................................................... 10 Studio Entertainment . ................................................................................................ 11 Parks and Resorts. ...................................................................................................... 12 Consumer Products . ................................................................................................... 13 Media Networks Broadcasting . .................................................................................. 13 Media Networks Cable . ............................................................................................. 14 Walt Disney Internet Group . ...................................................................................... 15 Conclusion . ............................................................................................................................... 15 Resources . ................................................................................................................................. 17
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3 Introduction Disney has steadfastly experienced a resurgence since Michael Eisner took the helm in 1984. He was able to incorporate his superior business acumen while maintaining the fundamental values founder Walt Elias Disney treasured. With superior strategizing, the Disney Empire was made into one of the most diversified business marvels. Although Disney’s management triumvirate has been disassembled, time will show how successfully newly inducted CEO Robert Iger leads this entertainment giant into the new millennium. SWOT Analysis
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35299443-Walt-Disney - MGO 403 Strategic Management Disney...

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