Dell%20case%20questions%20for%20Spring%202012%20with%20points

Dell%20case%20questions%20for%20Spring%202012%20with%20points

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Dell Case Questions Spring 2012 The case to be analyzed is “Matching Dell” (9-799-158). You can purchase the case (sorry!) by going to the following url: http://cb.hbsp.harvard.edu/cb/access/12847300 Please answer the following questions regarding the Dell case, doing your best to make maximum (and accurate) use of the ideas that we have discussed in class. Base your answers on the information that is in the case that was distributed. There is no need for you to do any outside research on the company. I think that you can do a good job of answering the questions in a total of two to three (2—3) double-spaced pages (with 12-point font and 1” margins). With this in mind, do your best not to exceed a total of three (3) pages. Send me your answers via e-mail attachment ( michael.mcdonald@utsa.edu ). Your answers are due by 8 AM on Friday, April 13. Good luck! 1. How intense is rivalry in the PC industry at the time of the case? What are the underlying reasons for why rivalry is of the intensity you indicated (i.e., why do you think rivalry is
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Unformatted text preview: intense or not intense or somewhere in the middle)? (20 points) 2. How powerful are the various suppliers to the companies in the PC industry? What are the underlying reasons for the power of the various suppliers? (20 points) 3. How would you describe Dells strategy for competing in the PC industry (at the time of the case)? (10 points) 4. At the time of the case, how did the way that Dell sold computers (i.e., the Direct Model) affect the costs it faced in manufacturing computers and its other key activities? Why did their approach have this kind of impact? (20 points) 5. At the time of the case, how did the way that Dell sold computers (i.e., the Direct Model) affect the benefits (value) that it could provide to its main customers? Why did their approach have this kind of impact? (15 points) 6. At the time of the case, why do you think Dells rivals (e.g., Compaq) were having a difficult time imitating Dells Direct Model? (15 points)...
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