Strategy Analysis - Contemporary Strategy Analysis Seventh...

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© 2010 Robert M. Grant www.contemporarystrategyanalysis.com 1 Contemporary Strategy Analysis Seventh Edition Instructors’ Guide: AN OVERVIEW by Robert M. Grant
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© 2010 Robert M. Grant www.contemporarystrategyanalysis.com 2 Contents P a g e OBJECTIVES OF THE INSTRUCTORS GUIDE 3 KEY FEATURES OF CONTEMPORARY STRATEGY ANALYSIS 4 My Goals in Writing the Book 4 A Versatile Platform for Teaching Strategy 4 How the Book is Organized 5 What’s New About the 7 th Edition? 7 INSTRUCTOR SUPPORT MATERIALS 10 Cases 10 Chapter Teaching Notes 10 PowerPoint Slides 10 Testbank 10 STUDENT SUPPORT MATERIALS 11 Suggested Answers to Self-Study Questions 11 Additional Readings 11 Video Resources 11 DESIGNING YOUR STRATEGIC MANAGEMENT COURSE 12 Capstone or Foundation? 12 Using Contemporary Strategy Analysis with Undergraduates 12 What balance between discussion and exposition? 12 What balance between strategy formulation versus strategy implementation? 13 What ordering of topics? 13
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© 2010 Robert M. Grant www.contemporarystrategyanalysis.com 3 OBJECTIVES OF THE INSTRUCTORS’ GUIDE The purpose of this Instructors' Guide is to assist teachers in the use of Contemporary Strategy Analysis in the classroom. The Guide will x Inform you of the key features of the book x Assist you in designing your own course in strategic management x Help you to select cases to use with the text x Provide you with additional materials to support your teaching of strategic management, in particular a set of PowerPoint slides for each topic (i.e. each chapter of the book). These that reproduce figures from the book, summarize key points from the text, and provide additional examples to illuminate concepts and principles.
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© 2010 Robert M. Grant www.contemporarystrategyanalysis.com 4 KEY FEATURES OF CONTEMPORARY STRATEGY ANALYSIS Contemporary Strategy Analysis was written to introduce students to the fundamental concepts and principles of strategy, and equip students the tools they need to formulate and implement strategies that will enhance the performance of the organizations that they join. My Goals in Writing the Book The Contemporary Strategy Analysis first appeared in 1991. It was preceded by three years of research at London Business School’s Center for Business Strategy during which I immersed myself in the strategy literature. This was followed by five years of teaching core strategy courses at the University of British Columbia, California Polytechnic, and UCLA during which initial teaching notes were developed into book chapters. It was never my intention to write a strategy text. If I could have found a text I liked, I would have used it. I wanted a text that combined the intellectual challenge and dynamism that characterized this rapidly developing field with practical guidance on making strategic decisions and managing corporate development.
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This note was uploaded on 04/01/2012 for the course MGT 4893 taught by Professor Staff during the Spring '08 term at The University of Texas at San Antonio- San Antonio.

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Strategy Analysis - Contemporary Strategy Analysis Seventh...

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