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rockler summary - Race Whiteness Lightness and Relevance...

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Race, Whiteness, “Lightness,” and Relevance: African American and European American Interpretations of Jump Start and The Boondocks . By Naomi R. Rockler PART I: African Americans in the media are portrayed in different ways. Comparing Jump Start and The Boondocks , Rockler argues the representation of African Americans is taken into consideration when recognizing the audience as European Americans. Jump Start is a comedy, in which all aspects of the family dynamics are comparable to your typical family, with the only inequality stemming from racial background. This is so that the viewing audience can remain large. The Boondocks explicitly addresses issues of race as it is communicated and attempts to assimilate into predominantly white cultures. Results of Rockler’s research indicates the following: African American participants felt Jump Start had portrayed a better representation, but The Boondocks was more humorous. European Americans strongly preferred Jump Start to The Boondocks , because the narrative is more positively aligned with their own race’s cultural norms and values.
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