retailmanagement-1232195275918231-2

retailmanagement-1232195275918231-2 - RETAILMANAGEMENT...

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    RETAIL MANAGEMENT PROF. R.MATHUR
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RETAIL  MANAGEMENT . .1 INTRODUCTION –  RETAILING Business activities involve Selling  Goods and Services to Consumers for their  Personal, Family or Household use. “Every sale of Goods and Services to final  consumer” – Food products, apparel,  movie tickets; services from hair cutting to  e-ticketing. Retailing is the Last stage in Distribution  Process- Wholesale is an intermediate  where Goods and services are sold to  Business customers.
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RETAIL  MANAGEMENT . .1 Retailer is customer focused, not Product – focused.  Manufacturer may reach customers through: Dealers Company showrooms Super / Hypermarkets Manufacturers will decide on Retail Distribution: Intensive Selective  Exclusive
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RETAIL  MANAGEMENT . .1 ORGANISED RETAILING In India Organised Retailing is 2% Retail sector highly fragmented Retail chains like Wal Mart, Sears,  McDonalds brought Rapid Growth and  consolidation of Organised Retail  Rapid rise of Income levels and  accompanying changes in lifestyles  greatly contributed to growth of  Organised Retail
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RETAIL  MANAGEMENT . .1 ORGANISED RETAILING In India, increase in Disposable income,  Purchasing Power of growing Middle Class  conducive conditions for growth of  Organised Retail Indian Retail environment different from that  of western countries: - Cities congested, large population in rural  areas - Smaller purchases, limited household  space
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RETAIL  MANAGEMENT . .1 RETAILING CONCEPT “Retaillier” French for breaking bulk Retailer links Producers to Customers Retailer is a person, agent, agency, company  or organisation reaching the Goods or  Services to ultimate consumer  Retailers perform specific activities: Anticipate customer wants Stock product assortments Acquire market information Finance Retail business
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RETAIL  MANAGEMENT . .1 RETAILING CONCEPT Retailing may take place through: Retail Store Mail Direct Internet Sales Door-to-door Retail services like Restaurants, Hotels,  Parlour, Health Services, car rentals, Travel In USA Retail generates $3 trillion through 23  mil. Employees. Wal Mart generates $245  Bio. sales through 1 Mio.nationally and .3  Mio. Foreigners.
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RETAIL  MANAGEMENT . .1 Strong economies have a strong Retail  sector Entry in retail sector is easy, hence  results in fierce competition Retail must perform its primary role of  catering to customer satisfaction Retail earns modest profits of 9-10% Retail stores of different sizes face  distinct challenges. Their sales volume  influences: - Merchandise purchase - Promotion & - Expenses Control
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