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41214039-Ti-End-As - Layout Layout Un lay-out es un...

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Layout
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Layout Un lay-out es un instrumento importante de posición. Mediante un lay-out se comunica a los clientes el carácter de la tienda Elemento clave en la creación del ambiente de compra. Crear un ambiente dentro de una tienda que anime a consumidores que compren más. El layout de la tienda impacta en la colocación de los productos en el planograma.
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El layout de la tienda impacta en la colocación de los productos en el planograma. Los layouts de las tiendas están estratégicamente diseñados para llevar efectivamente a los consumidores a través de los pasillos (formando un patrón de trafico).
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Actualmente con el estilo de vida tan ocupado de hoy, el comprador requiere de conveniencia. Algunas tiendas de abarrotes están exhibiendo productos de conveniencia como leche, pan, hielo, etc. En posiciones secundarias al frente d la tienda cerca de los checkouts Las estrategias del mercadeo color, textura, ritmo, etc. son usadas para motivar al consumidor a continuar dentro de la tienda.
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Terminología
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