MKG 635 Scott Inks Lecture Debrief

MKG 635 Scott Inks Lecture Debrief - MKG635 Yongxi Xue Dr...

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MKG635 Yongxi Xue Dr. Scott Inks Speaker Debrief Briefly summarize the key points of the guest speaker. Why is this material important to sales managers? How effective was the speaker in presenting the material (content quality, delivery, etc.)? How might this material assist you in your current and/or future career role? Dr. Inks introduced the topic of Using Technology to Manage Sales, and this topic is one of my personally most interested topics. I always believe that sales forces should equip more advanced devices and implement more technology oriented strategies to achieve sales goals. Traditional door-to-door and face-to-face communication methods should be upgraded by keeping the original core concept and involving more technologies. Sales technology provides leverage. It is not a substitute for critical thinking, effective strategy, or strong selling skills. This is very important to sales. Traditional methods would firstly limit the geographic domain of market. Interstate selling,
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This note was uploaded on 03/30/2012 for the course BUSINESS 300 taught by Professor Smith during the Spring '12 term at Aquinas.

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