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Unformatted text preview: Labeling Principle of Reciprocity Fishbein theory (including NB, MC, J) Multi-attribute model Behavorist Approach to Learning Theory Shaping Fear Appeals Cognitive Learning Theory The sequence of steps in the formation of an attitude Spokespersons Sleeper effect The use of metaphors in marketing ELM elaboration likelihood model Reference groups/referent power Demographics Communication Theory Q ratings Foot-in-Door; Door-in-Face Kinds of power that marketers may control (i.e., coercive power)...
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- Fall '07