Lecture3

Lecture3 - NEW VENTURE MANAGEMENT AGENDA THREE ENTRY...

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AGENDA THREE “ENTRY STATEGY – PLANTING THE SEED” Group Meeting Group Meeting –Investments / Ownership Structure. Opportunity Screening Opportunities- Next week: Market Data – opportunity INTRO: I: “Star Backs” story – Screening the opportunity – “Coffee Shops that charge $3.50 for Coffee” – It’s not going to work. – The Ambiance – Is all about the coaches, the lighting, the atmosphere – “indulge yourself” The Small size will be “Tall”, the medium will be “Grande” and the large - …”what’s that Italian word for large “Vendi” “I have a Decaf grande-half soy, half –low fat, iced vanilla, double shot, gingerbread moccaccino, extra dry, light steam, with one Sweet-n-Low and one Nutra Sweet” The build-up has been tremendous - - HOUSTON STORY. China – article – tea society (who think is will succeed in a tea society???) Change the attitude/culture – young people) N: Screening opportunities – seeing someone’s vision T: Agenda R: Tools for screening the opportunities
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Lecture3 - NEW VENTURE MANAGEMENT AGENDA THREE ENTRY...

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