Lecture5

Lecture5 - NEW VENTURE MANAGEMENT AGENDA FIVE WRITE A MARKET PLAN Group Meeting Group Meeting Market Data Presentation of Data Next week

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NEW VENTURE MANAGEMENT AGENDA FIVE “WRITE A MARKET PLAN” Group Meeting Group Meeting Market Data – Presentation of Data Next week: Discussions/ Business Plan INTRO: I: “Sorry I wrote you a long letter. I didn’t have time for a short one” N: Taking all the information and summarize for the Investor to be in seek with Marketing Objectives, Strategy and Action Plan T: Agenda – Go over the Market Plan R: ½ Quiz #1 ½ hour presentations 1 ½ hour of Lecture on Market Plan - the Four points/Research ½ meeting for presentation next week (Research) O: Learn how to write a winning Market Plan Lecture MARKETING PLAN (Chapter 4 – p. 104) 4 concepts need to be on your Market Plan: 1. Analyze the Environment situation / market opportunity 2. Develop Marketing Objective 3. Formulate Marketing Strategy 4. Create an Action Plan 1. Analyze the Environment situation / market opportunity 1
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Are your products/services or product/service lines? Description: Despite unique features and attributes for each Product and Services What is the target market? Product life-cycle Need Demonstrate evidence of need and problems solved Why hasn’t need been filled? Benefits What are the benefits to users How is it better than alternatives or substitutes Pricing Model What is the price (pricing table if necessary)
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This note was uploaded on 04/04/2012 for the course ENT 302 taught by Professor Kozak during the Fall '11 term at Rutgers.

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Lecture5 - NEW VENTURE MANAGEMENT AGENDA FIVE WRITE A MARKET PLAN Group Meeting Group Meeting Market Data Presentation of Data Next week

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