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Unformatted text preview: NEW VENTURE MANAGEMENT AGENDA SIX “BUSINESS PLAN” Group Meeting INTRO: I: “Dig the hole – close the hole” – Middle management is missing to plant the tree” N: All the pieces put together. One or two section could be perfect but without another section, the Business Plan fails T: Go over the marketing, Financial, overall objectives, goals and needs R: See agenda below: O: By the end of today you will know the basics for putting a Business Plan together. Lecture MP Vs BP: What's the relationship between your marketing plan and your business plan or vision statement? Your business plan spells out what your business is about--what you do and don't do, and what your ultimate goals are. It encompasses more than marketing; it can include discussions of locations, staffing, financing, strategic alliances and so on. It includes "the vision thing," the resounding words that spell out the glorious purpose of your company in stirring language. Your business plan is the U.S. Constitution of your business: If you want to do something that's outside business plan is the U....
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This note was uploaded on 04/04/2012 for the course ENT 302 taught by Professor Kozak during the Fall '11 term at Rutgers.

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