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Nowadays, the gasoline price is influence our daily life so much. Maybe we cannot find
it because it is unconsciously. We must understand the shopping behavior, consumption,
consumer attitudes and how gas price influence consumers and how consumers respond to
them. What is impact on consumer shopping behavior and what can consumer do? What is
the effect of gasoline price on overall shopping and other things? As we all know, the
gasoline price has a dramatically increase in these years. Government can control the gasoline
price and wants to reduce the gasoline use. So they have some policy. It is increasing the
gasoline taxes, standards for the average fuel economy of vehicles and programs of cap-and-
trade. The research shows the benefits and cost of this three ways and find increasing
gasoline taxes might be the most effective way to influence demand. A higher gasoline tax
would influence fuel demand in the short term and also encourage households to replace the
stock of vehicles with more efficient ones in the longer run.
The consumer shopping behavior is the psychological willingness and has economic