Nowadays some words like “global village” and “world economy” are more popular than
before, marketing products and services on the global circle are many ways, but it like a formula,
and always needs a company to have a good plan.
Everything about world economy seems to be
getting on smoothly like a wish, although now everyone thinks the world economy has collapsed.
That economy want to good, it needs marketing, especially global marketing.
First, we should
know what global marketing is.
In marketing, as we all know 4p’s (product, price, promotion,
and positioning) that are form the classic marketing mix.
And global marketing needs these 4p’s,
But it is also should other important things to make the global marketing success.
example, every country has different income; it is means they have different consume levels.
if a company wants to develop their overseas market, they must know what this country needs.
Also a company should know about the country’s culture, such as religion, tradition, and habit.
In this research paper there are 4 parts basic aspects of society and culture, new product success
factors in the global marketing, the global marketing environment, and global marketing in
China that are important to know about the global marketing.
Global marketing strategies
Before the beginning of the global marketing strategies, we should introduce it.
there are three strategies that can help marketer know more global marketing these are cultures,
new products, and global marketing environment.
Basic aspects of society and culture
At first, every company that wants to develop the overseas market must know about
society and culture.
Because every country has different cultures and societies and some are