Nowadays some words like “global village” and “world economy” are more popular than
before, marketing products and services on the global circle have many ways, but any ways like
a formula, it always needs a company to have a good plan.
Everything about world economy
seems to be getting on smoothly like a wish, although now everyone thinks the world economy
That economy will good, it cannot without marketing, especially global
First, we should know what global marketing is.
In marketing as we all know 4p’s
(product, price, promotion, and positioning) that form the classic marketing mix.
And in global
marketing it need these 4p’s, too.
But it also should other important things to make the global
For example, every country has different income, it means they have
different consume levels.
So if a company wants to develop their overseas market, they must
know what this country needs.
Also a company should know about the country’s culture, such as
religion, tradition, and habit.
In this research paper there are 4 parts basic aspects of society and
culture, new product success factors in the global marketing, the global marketing environment,
and global marketing in China that are important to know about the global marketing.
Global marketing strategies
Before the beginning of the global marketing strategies, we should introduce something
First, in this part have 4 strategies that can help marketer know more global
marketing. There are cultures, new products, global versus multinational organizations, and
global marketing environment.
Basic aspects of society and culture