Global Marketin1 - Marketing Running Head GLOBAL MARKETING Global Marketing Yu Bingong National University Rebecca Guerrero English 101 Marketing Global

Marketing Running Head: GLOBAL MARKETING Global Marketing Yu, Bingong National University Rebecca Guerrero English 101 October 23, 2009

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Marketing Global Marketing Nowadays some words like “global village” and “world economy” are more popular than before, marketing products and services on the global circle have many ways, but any ways like a formula, it always needs a company to have a good plan. Everything about world economy seems to be getting on smoothly like a wish, although now everyone thinks the world economy has collapsed. That economy will good, it cannot without marketing, especially global marketing. First, we should know what global marketing is. In marketing as we all know 4p’s (product, price, promotion, and positioning) that form the classic marketing mix. And in global marketing it need these 4p’s, too. But it also should other important things to make the global marketing success. For example, every country has different income, it means they have different consume levels. So if a company wants to develop their overseas market, they must know what this country needs. Also a company should know about the country’s culture, such as religion, tradition, and habit. In this research paper there are 4 parts basic aspects of society and culture, new product success factors in the global marketing, the global marketing environment, and global marketing in China that are important to know about the global marketing. Global marketing strategies Before the beginning of the global marketing strategies, we should introduce something about this. First, in this part have 4 strategies that can help marketer know more global marketing. There are cultures, new products, global versus multinational organizations, and global marketing environment. Basic aspects of society and culture

Marketing At first, every company that wants to develop the overseas market must know about society and culture. Because every country has different cultures and societies, some are different religions, some are different traditions. Keegan, W. J. & Green, M. C. in this book: Strategic global marketing, this book introduced that culture can be defined as how to live, their habits, and impact of the next generation. Culture also includes family, education, religion, government, and business institutions. In global marketing, the marketer should know many things and learn cultural universals. This can help you know their sports, body adornment, decorative art, property rights, status differentiation, and trade. In culture, a marketer needs to learn three very important things: attitudes, beliefs, and values. Attitudes means a marketer should learn how to react steadily to anything, attitudes are groups mixed ideas. A belief is a marketer can manage their understanding on how they group the reality of the world. A value means that one person’s beliefs are better than another’s (2000). In this strategy we can find attitudes, beliefs, and values play important roles in basic aspects of society and culture. If a