2011-12-13_012333_foreign_business - When we address this...

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When we address this question, we must first consider what a cultural phenomenon is. One excellent example may be seen in the television show, Star Trek. Star Trek ranks as one of the most culturally influential television shows of all time and clearly the most influential science fiction TV show of all time. The original series, which aired on the NBC network from 1966 to 1969, has spawned four successor shows starting in the 1980s and ten movies. Countless toys, books, and other products have been marketed by Paramount, the company that owns the Star Trek "franchise." But the show's cultural influence goes far beyond its ability to replicate itself and make money for its owners. Measuring the cultural and social impact of a TV show or event is never easy. But there are numerous indications that Star Trek has had an influence on many peoples' lives. This can be seen in a variety of ways, from the inclusion in mass-market dictionaries of words and phrases originally invented for the show, to the testimonials of people who claim that their career and life choices were influenced by Star Trek. Furthermore, popular phrases from the original series such as "Beam me up, Scotty," have entered broad popular use, usually in some kind of comedic or ironic context. However, occasionally journalists and fans have oversold the show, claiming that it has inspired such devices as cell phones and even naval architecture. But Star Trek has clearly influenced many diverse aspects of human behavior (Day, 2001). From the data above, we can see a cultural phenomenon is anything that places one culture out above the rest. Moreover, a cultural phenomenon is also referred to as the bandwagon effect. This behavior is commonly observed in the fields of microeconomics, political science, and human behavior. In this situation, social phenomenon is the
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intermingling of workgroups from various countries. For example, individuals are represented in the disparate lands of China, Dubai, Germany, and the United States. It
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This note was uploaded on 04/01/2012 for the course ECON 101 taught by Professor Doc during the Spring '11 term at Yale.

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2011-12-13_012333_foreign_business - When we address this...

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