Chapter 8 - 8-14/2/12Chapter 8Decision...

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Unformatted text preview: 8-14/2/12Chapter 8Decision Making8-24/2/12Figure 8.1 Stages in Consumer Decision Making 8-34/2/12Figure 8.2 Continuum of Buying Decision Behavior8-44/2/12Steps in the Decision-Making ProcessProblem recognitionInformation searchEvaluation of alternativesProduct choice8-54/2/12Stage 1: Problem Recognition•Occurs when consumer sees difference between current state and ideal state•Need recognition: actual state declines•Opportunity recognition: ideal state moves upward8-64/2/12Stage 2: Information Search•The process by which we survey the environment for appropriate data to make a reasonable decision•Prepurchase or ongoing search•Internal or external search•Online search8-74/2/12Table 8.2 A Framework for Consumer Information SearchPrepurchase versus Ongoing SearchPrepurchase SearchOngoing SearchDeterminantsInvolvement with purchaseInvolvement with productMotivesMaking better purchase decisionsBuilding a bank of information for future useOutcomesBetter purchase decisionsIncreased impulse buying8-8...
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This note was uploaded on 04/01/2012 for the course ECON 340 taught by Professor Staff during the Spring '08 term at Wichita State.

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Chapter 8 - 8-14/2/12Chapter 8Decision...

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