Chapter 9 - 9-14/2/12Chapter 9Buying and...

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Unformatted text preview: 9-14/2/12Chapter 9Buying and Disposing9-24/2/12Figure 9.1 Issues Related to Purchase and Postpurchase ActivitiesA consumers choices are affected by many personal factorsand the sale doesnt end at the time of purchase9-34/2/12Social and Physical SurroundingsAffect a consumers motives for product usage and product evaluationDcor, odors, temperatureCo-consumers as product attributeLarge numbers of people = arousalInterpretation of arousal: density versus crowdingType of patrons9-44/2/12Temporal Factors: Economic TimeTimestyleTime Poverty9-54/2/12Temporal Factors: Psychological Time Social Temporal OrientationPlanning Orientation Polychronic 9-64/2/12Temporal Factors: The Experience of TimeQueuing theoryWaiting for product = good qualityToo much waiting = negative feelings9-74/2/12Figure 9.3 The Shopping Experience:Dimensions of Emotional States9-84/2/12Reasons for ShoppingSocial experiencesSharing of common interestsInterpersonal attractionInstant statusThe thrill of the hunt9-9...
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This note was uploaded on 04/01/2012 for the course ECON 340 taught by Professor Staff during the Spring '08 term at Wichita State.

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Chapter 9 - 9-14/2/12Chapter 9Buying and...

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