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Chapter 9 - Chapter 9 Buying and Disposing 9-1 Figure 9.1...

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9-1 4/2/12 © Inc. Chapter 9 Buying and Disposing
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9-2 4/2/12 © Inc. Figure 9.1 Issues Related to Purchase and Postpurchase Activities A consumer’s choices are affected by many personal factors…and the sale doesn’t end at the time of purchase
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9-3 4/2/12 © Inc. Social and Physical Surroundings Affect a consumer’s motives for product usage and product evaluation Décor, odors, temperature Co-consumers as product attribute Large numbers of people = arousal Interpretation of arousal: density versus crowding Type of patrons
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9-4 4/2/12 © Inc. Temporal Factors: Economic Time Timestyle Time Poverty
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9-5 4/2/12 © Inc. Temporal Factors: Psychological Time Social Temporal Orientation Planning Orientation Polychronic
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9-6 4/2/12 © Inc. Temporal Factors: The Experience of Time Queuing theory Waiting for product = good quality Too much waiting = negative feelings
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9-7 4/2/12 © Inc.
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