Case 1 Part 2

Case 1 Part 2 - Trident University Rafael E Martinez...

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Trident University Rafael E. Martinez Business 401 Module 1 Globalization and Global Strategic Planning Case Assignment Part II Dr. Carmen Castro Write a 1-2 page essay answering the following questions about Starbucks' global expansion strategy with a focus on China, and how Starbucks' downsizing in the USA impacts their global growth strategy: 1. What are some of the decision factors that Starbucks assesses? 2. What strategic choices do they seem to make? Explain how downsizing in the USA impacts their global growth in China and elsewhere. This paper assesses some of decision factors that Starbucks had to take into account in its Chinese expansion, the role of the Chinese government, entry strategies, and strategic choices.
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When we think about coffee only one coffee shop comes to mind, “Starbucks”. The company was founded in 1971 in Seattle, Washington and has since become the number one coffee shop in the United States. Starbucks vision to become a global player in the coffee business has been at its forefront. The company went public in 1992 and hasn’t looked back since. It seems that any where you go you are a few minutes away from a Starbucks. It’s not hard to imagine that Company executives believed in market
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This note was uploaded on 04/02/2012 for the course BUS 401 taught by Professor Unknown during the Spring '12 term at CUNY Hostos.

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Case 1 Part 2 - Trident University Rafael E Martinez...

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