Case 1 - Trident University Rafael E. Martinez Business 401...

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Trident University Rafael E. Martinez Business 401 Module 1 Globalization and Global Strategic Planning Case Assignment Dr. Carmen Castro The problem faced by e-Bay in Asian Countries is that new upstart competitors have eaten into its market share and competing fiercely with e-bay. The main competitor in Korea is Gmarket which has drawn customers away from e-bay. Similarly, in China, Gmarket has made serious inroads into the market of e-bay. Finally, in case of Japan, Alibaba.com has emerged as major competitor to e-bay and has gnawed into the market share of eBay. The strategy followed by Gmarket is selling very attractive products at low prices. Unlike e-bay Gmarket does not encouraging waiting for auctions to take place, but offers a large quantity of goods at fixed prices with an option to negotiate the price with the seller. The advantage of this is that buyers of Gmarket quickly concludes the deal and does not have to wait till different deals are received. It is estimated that 90% of its deals are concluded
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Case 1 - Trident University Rafael E. Martinez Business 401...

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