SLP MODULE 1 - Trident University Rafael E. Martinez...

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Trident University Rafael E. Martinez Business 401 Module 1 Globalization and Global Strategic Planning Session Long Project Dr. Carmen Castro Select a multinational company to study. It is a good idea to select a company that has substantial public information available online. Select companies from the USA or other countries. Do NOT select one of the companies featured in the case assignments (E-Bay; Domino's; Nissan; Ace Hardware; Starbucks). Identify the company and summarize its profile. Describe its international activities (the company website is an excellent source of information). What market entry mode does your chosen company use when considering entry into an overseas market? Why do they prefer that entry mode not others? What is your company's major international strategy and why that strategy? I will name the company and discuss its main line of business. I will select a specific type of operations process that takes place there, being either a service or a product and
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identify an operations manager or group of managers that are responsible for the day-to- day operations of that process. Lastly, I will describe the company’s nature of the operations. The company I selected for discussion during this course is McDonald. This company
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This note was uploaded on 04/02/2012 for the course BUS 401 taught by Professor Unknown during the Spring '12 term at CUNY Hostos.

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SLP MODULE 1 - Trident University Rafael E. Martinez...

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