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Unformatted text preview: 062810.aspx Q2. What is unique about global marketing? The process of conceptualizing and then conveying a final product or service worldwide with the hopes of reaching the international marketing community . Proper global marketing has the ability to catapult a company to the next level, if they do it correctly. This was the definition given by the businessdictionary.com. I guess that what makes global marketing unique is that exactly that it is global and it involves the whole world and all that it in tells. What are the main challenges of global strategy? The increasing intensity of competition in global markets is a challenge facing companies at all stages of involvement in international market. http://www.businessdictionary.com/definition/global-marketing.html http://en.wikipedia.org/wiki/Global_marketing...
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This note was uploaded on 04/02/2012 for the course BUS 401 taught by Professor Unknown during the Spring '12 term at CUNY Hostos.
- Spring '12