Culture is a system about how and why men live and behave in relation to his environment. Yes. National Culture (if it really exists) is important for international companies. Because it is necessary to know how the business should be managed taking into consideration the practices and standards of the place and its people. Culture affects a company by making the business strange and weird whenever it does not conform to the existing culture of a particular place. Example: A fishing shop has a problem with the market of their fishing hooks; it was found out later that the place used straight hooks rather than the curved hooks. http://www.siliconvalleyjunto.org/how-would-you-define-culture-from-an-international-perspective.htm Culture is made up of the different kinds of knowledge, both speculative and practical, that humanity has achieved and compiled in the form more or less systematic, along the history. Culture is the continuous process of sustaining an identity through consistency achieved
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This note was uploaded on 04/02/2012 for the course BUS 401 taught by Professor Unknown during the Spring '12 term at CUNY Hostos.