5 Tourism Marketing - SYLLABUS Year 2005 Course No 61626...

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SYLLABUS Year. 2005 Course No. 61626 Course Title Tourism Marketing Course Classification Elective Cultural studies Credit 3.0 Grade B- Professor Se Myung Kim Course Description This course applies the general principles of marketing to the hospitality and tourism industries, comparing and contrasting the specifics of each field. The study provides a foundation for those specializing in the marketing of these services. Marketing research, consumer behavior, targeting and positioning are covered in depth. Pricing, distribution channels, principles of promotion, and product development are addressed as well. The study culminates with an outline for development of a marketing plan, preparing the learner for a comprehensively effective role in marketing management. Weekly Course Schedule / Assignments WEEK #1 1. Read chapters 1 ?3. 2. Written assignment number one--Chapters 1 thru 3. A. Discuss the relationships between the hospitality and the travel industry. B. Define the role of marketing and discuss its core concepts C. Describe a service culture. D. Identify four service characteristics that affect the marketing of a hospitality or travel product. E. Explain marketing strategies that are useful in the hospitality and travel inductries. F. Explain the concept of companywide strategic planning. G. Create a theoretical company. Develop a mission statement and set five goals. Identify and discuss the four planning activities of corporate strategic planning
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through which you worked and discuss the steps of the process involved in defining its mission and setting its goals. WEEK #2 1. Read chapters 4 - 7. 2. Written assignment number one--Chapters 4 ?7. A. List and discuss the importance of the elements of the company's microenvironment, including the company, suppliers, marketing intermediaries, customers, and public. B.
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5 Tourism Marketing - SYLLABUS Year 2005 Course No 61626...

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