JYPentertainment - Marketing Management JYP Entertainment...

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Marketing Management JYP Entertainment and important changes in its marketing environment INTRODU C TION: JYP ENTERTA N INMENT INTRODUCE With 10 years of experience in contents planning & production, artist management, internet & mobile foreign business, and new talent discovery, JYPE is a professional entertainment company that is reaching for globalization and expansion within the entertainment industry. JYPE hopes to create a new paradigm in the production and sales of domestic and foreign contents with the assistance of exciting business partners such as : SK telecom, NC soft, AND and Samsung Electronics. *The source: www.jype.com - MICRO ENVIRONMENT - Customers For several years, the Online music sales market digital music market ha s ve had a big trouble been battling the never ending fight with with illegal download s and P2P p2p sites. However , according to the International Federation of Phonographic Industries (IFPI) , said that gradually customers are gradually beginning to show a tendency accept the fact that music is something one has to pay for to get it obtain . Therefore , experts of music industry experts think that it is good sign to believe music related companies will see improved sales figures in the future . In addition, the popularity of hip-hop and R&B music , which are the main types of music JYPE make produces, has gradually increased in Korea. In addition, JYPE is the first company which entered into America music industries and got a continuous success from the Rain's success. American music experts started to show opinions that JYPE's music which mixed African American's music and Oriental's music can make a change in commonplace American music. Furthermore, In American music industries which based on the merit
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