{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

MRKT-3013-0 87 FinalExam MinKyun

MRKT-3013-0 87 FinalExam MinKyun - Department of Marketing...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Department of Marketing College of Business Administration University of Central Oklahoma Principles of Marketing MRKT-3013-0 87 (11615) Fall 2011 Final Exam Instructions: 1. Check to see if there are 15 multiple choices and 2 essay questions. 2. Please write down student name and ID number below on this test form. 3. Place the answer of each question at the end of the question.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
4. When you are done, email this test form by 11:45pm today (12/12/11) to instructor. Student name and ID: MinKyun Kim / 20278899 Multiple-choice questions (2 points per each) : 1. A partnership of suppliers, distributors, and customers designed to improve the performance of the entire system is referred to as ________. ( a ) a. value chain network b. channel of distribution c. supply chain d. demand chain e. none of the above 2. ThermaCare air-activated heat wraps are meant to be wrapped around sore muscles and joints. The product is advertised as a powerful pain reliever and a source of deep muscle relaxation. Its soothing warmth can work at night while you sleep to restore your body. The manufacturer of ThermaCare heat wraps is using _________ segmentation. ( b ) a. Geodemographic b. Benefit c. Socioeconomic d. feature-based e. Functional 3. Redbook magazine targets what it calls " Redbook jugglers," defined as 25- to 44- year-old women who must juggle family, husband, and job. According to a Redbook ad, "She's the product of the ‘me generation,’ the thirty-something woman who balances home, family, and career— more than any generation before her, she refuses to put her pleasures aside. She's old enough to know what she wants. And young enough to get it." This is an example of _____ segmentation. ( a ) 4. The major reason that producers benefit from using intermediaries is because they ________. ( a )
Background image of page 2
5. June LaVista owns a health and fitness gym. After dividing her customers into four segments based on income range, age, level of fitness, and other selected segmentation descriptors, she wrote out a description of each segment's size, expected growth, frequency of exercise, and overall profit potential. LaVista engaged in: ( d )
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}