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Unformatted text preview: However, in addition to this information presented to us by our textbook, I think that Porters approach to competitive strategy is known to many as a way for a company or industry to learn what there competitive scope may be. In addition to our textbook, one of our weekly articles discusses Michael Porters competitive strategy approach in a bit more detail and it also gives a fantastic little graph of his strategy. In addition, to the lower cost strategy and the differentiation strategy Porter also mentions the cost focus, which is basically a low-cost competitive strategy. Cost focus, is a strategy that focuses on a particular buyer group or geographical market and attempts to serve only this niche, to the exclusion of others (Wheelen, & Hunger, 2010, p. 187). Reference: Wheelen, T. L., & Hunger, J. D. (2010). Concepts in Strategic Management and Business Policy: Achieving Sustainability (12th ed.). Upper Saddle River, NJ: Prentice Hall....
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This note was uploaded on 04/03/2012 for the course BUSINESS M MGT 498 taught by Professor Tugtekingokaydin during the Spring '12 term at University of Phoenix.
- Spring '12