WK 2 - DQ 9 - for this analysis is From what I understand...

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MGT/498 – Strategic Management University of Phoenix Professor:  TUGTEKIN GOKAYDIN Katie Williams 12/12/2011 Week 2 – Assignments Discussion Question #9: What is SWOTT analysis and its purpose? How reliable do you think this analysis is and why? From past classes and knowledge, I define SWOTT Analysis as a way for a company to  determine their strength, weaknesses, threats, and opportunities. However, the formal definition  to this term is as follows: According to the Management Study Guide (2011), SWOTT analysis is,  “Strengths (S)  and Weaknesses (W) are considered to be internal factors over which you have some measure of  control. Also, by definition, Opportunities (O) and Threats (T) are considered to be external  factors over which you have essentially no control.” Now that we have an understanding of this term, let us move on to what the main purpose 
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Unformatted text preview: for this analysis is. From what I understand, the main reason a company would want to conduct a SWOTT analysis on their company would be to increase their awareness on where their company stands in terms of where they are strong and where they are weak. Also by conducting a SWOTT analysis the company will see where their opportunities lie, along with any threats. I personally, think that SWOTT analysis is very reliable and a very useful tool, no matter what company is using it. I say this because this type of analysis can help the company improve areas, along with get an advantage upon their competitors. Reference: If you would like to read more of the information I have proved above, please visit this weblink: http://managementstudyguide.com/swot-analysis.htm...
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This note was uploaded on 04/03/2012 for the course BUSINESS M MGT 498 taught by Professor Tugtekingokaydin during the Spring '12 term at University of Phoenix.

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