Unformatted text preview: lie. A company’s center of gravity is the part of the chain that is most important to the company and the point where its greatest expertise and capabilities lie-its core competencies.” I believe that companies use the value chain analysis as a way to define their primary activities. However, I have to say that this part has me a bit confused, and I am not entirely sure that this is correct, so any feedback on this would be greatly appreciated. References: Wheelen, T. L., & Hunger, J. D. (2010). Concepts in Strategic Management and Business Policy: Achieving Sustainability (12th ed.). Upper Saddle River, NJ: Prentice Hall....
View Full Document
- Spring '12
- value chain analysis, Upper Saddle River, Wheelen