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Unformatted text preview: services will help you know what areas you need to improve in, which in turn will help you keep ahead of your competitors. Also, researching your companys main competitors will help you keep your own company on its toes in order to stay one step ahead of your competitors. Know that we know what competitive intelligence means, and what its purpose is, let us move on to how it is performed. I think that when a company or organization does the proper research on their competitors they are indeed using competitive intelligence in one way or another. To sum it up, when a company is using competitive intelligence they are trying to keep their products or services ahead of their known competitors products and services. References: Wheelen, T. L., & Hunger, J. D. (2010). Concepts in Strategic Management and Business Policy: Achieving Sustainability (12th ed.). Upper Saddle River, NJ: Prentice Hall....
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- Spring '12