WK 2 - DQ 1 - MGT/ UniversityofPhoenix...

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MGT/498 – Strategic Management University of Phoenix Professor:  TUGTEKIN GOKAYDIN Katie Williams 12/06/2011 Week 2 – Assignments Discussion Question #1: What is competitive advantage? What are some types of competitive advantage? Since I could not find a direct definition in our textbook, I decided to go online and find a reference for this term. According to (Business Dictionary, 2011), “A superiority gained by an organization when it can provide the same value as its competitors but at a lower price, or can charge higher prices by providing greater value through differentiation. Competitive advantage results from matching core competencies to the opportunities.” Know that we have a clear understanding of what competitive advantage is, let us move onto some types of competitive advantage. From what I understand from our textbook and other online resources, there are two basic theories if you will for competitive advantage, one being how you decide where your company will go and how
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